Our Story

Founded in 2010, Beauty On Wheels Group is a proudly South African Black-owned business committed to transforming lives through beauty, wellness, education, and entrepreneurship.
What started as a passion for beauty and empowerment has grown into a multi-dimensional brand that operates through Beauty On Wheels Academy and Rehoboth Wellness Retreat Spa.

Through our academy, we provide professional beauty training, skills development programmes and mentorship opportunities that equip aspiring beauty professionals and entrepreneurs with practical skills for sustainable careers and financial independence.

Through our wellness spa, we offer premium treatments including massages, facials, body therapies, and wellness experiences designed to help our clients relax, heal, and restore balance.

We continue to expand our impact through:
Beauty education
Skills development
Spa treatments
Business mentorship
Product sales
Corporate wellness initiatives

At Beauty On Wheels Group, we believe beauty is a powerful tool for transformation, healing, confidence, and economic empowerment.
For over a decade, we have remained committed to creating opportunities, changing lives, and building a lasting legacy within South Africa’s beauty and wellness industry.