Our Story

Our Journey: Beauty, Wellness & Empowerment Since 2010

Founded in 2010, Beauty On Wheels began with a passion for beauty, wellness and helping people feel confident and cared for. Over the years, that vision has grown into Beauty On Wheels Health Spa & Academy — a South African wellness and beauty brand offering professional spa treatments, beauty education, wellness experiences and personal development opportunities.


Through our Health Spa, we provide professional beauty and wellness treatments including massage therapy, facials, body treatments, nail care and restorative wellness experiences. Our aim is to create a welcoming space where clients can slow down, relax, restore and prioritise their wellbeing.

Through our Academy, we equip aspiring beauty professionals and entrepreneurs with practical, industry-focused training, mentorship and skills development. Our programmes are designed to build confidence, create career opportunities and support sustainable beauty businesses.

We continue to expand our impact through:

Spa and wellness treatments

Wellness retreats and restorative experiences

Beauty education and skills development

Business mentorship and coaching

Corporate wellness programmes

Community empowerment initiatives

Healing Space conversations and resources

At Beauty On Wheels, we believe wellness is about more than how we look — it is about how we feel, how we grow and how we care for ourselves and others. Since 2010, we have remained committed to creating meaningful beauty and wellness experiences, developing skills, empowering people and building a lasting legacy of wellbeing and opportunity.

Our Vision

To become a leading South African beauty and wellness brand known for exceptional spa experiences, transformative wellness retreats, quality beauty education and meaningful community impact.

Our Mission

To enhance wellbeing and create opportunity through professional spa and wellness services, restorative experiences, practical beauty education, mentorship and community empowerment.